With all the web sites out
there it pays to help your visitor to remember your web site. Encouraging
people to "bookmark," or add your site to their favorites is one of the
many simple strategies you can use to encourage repeat traffic. To make it
easy as possible for your IE users to bookmark your web site, you can add
bookmark JavaScript link or button to your page using the simple technique below:
Bookmark this Site
Bookmark your Home Page
You can make any link, image or link bar
button your home page bookmark button by adding the following line of code
to the Address line of any hyperlink dialog (press the button above to try
out the bookmark script).
javascript:window.external.AddFavorite('http://www.frontlook.com/','FrontLook
for Microsoft FrontPage');
where you should replace the
'http://www.frontlook.com/' with your web URL
and replace 'FrontLook for Microsoft FrontPage'
with what you want the bookmarked shortcut menu item to be called (note:
the colored text is added for easy identification of the parameters).

Adding the JavaScript to the Hyperlink dialog
Bookmark the Current Page In the Browser
Now this is fine if you want only allow the user to
bookmark only the home page on your web site. Suppose you would like to
place a bookmark link on every page of your web, maybe in the shared
border. You would want the link to bookmark the current page in the
browser. This can be done with a simple change to the JavaScript as
illustrated below:
javascript:window.external.AddFavorite(document.location, document.title);
Note we replaced the home page URL with "document.location"
and the shortcut description with "document.title".
That's It
These simple tips can help your user to bookmark your web site..